Brand Rankings"Research"

Every Sales Tool is "AI-Powered" Now

Breaking investigation: Adding "AI" to your product name doesn't actually make it intelligent

HT
Harley Thompson
Chief Sarcasm Officer
6 min read
January 10, 2025

Sales Tool Effectiveness vs. Marketing Claims

Science of Sales (Actually Works)
8.7%
"AI-Powered" Everything
2.1%
Hope & Prayer Method
1.2%
Spray & Pray Emails
0.3%
Times Better
Than Whatever You're Doing Now

In a shocking turn of events, we've discovered that 99.7% of sales tools have suddenly become "AI-powered" overnight. Coincidentally, this happened right after ChatGPT became popular. What are the odds?

The Great AI Rebranding

It's amazing how many tools discovered they were "AI-powered" all along. That email automation tool from 2019? Always had AI. That basic CRM? AI-native from day one. That calculator app? Definitely powered by machine learning.

Types of "AI" We Found

  • Actual AI: Uses machine learning, gets smarter over time (approximately 3 tools)
  • Marketing AI: Has an if/then statement somewhere in the code
  • Aspirational AI: Will have AI "in the next release" (since 2019)
  • Imaginary AI: Just added "AI" to the product description

The AI Checklist

How to make your tool "AI-powered" in 2025:

  • ✅ Add "AI" to your homepage 47 times
  • ✅ Use the word "intelligent" in every feature description
  • ✅ Claim your tool "learns" (even if it just remembers user preferences)
  • ✅ Add a chatbot (bonus points if it just searches your FAQ)
"Our AI is so advanced, it can predict the future! Well, it can predict that your prospect probably won't respond to your 15th follow-up email." — Every sales tool CEO in 2025

The Exception

While everyone else is busy adding "AI" stickers to their tools, Science of Sales focuses on something that actually works: understanding human psychology and buyer behavior. Revolutionary concept!

"Research" Methodology

Sample Size
3 LinkedIn polls + coffee shop eavesdropping
Time Period
Last Tuesday - This Morning
Margin of Error
±47% (but who's counting?)