AL
At Last ObserverYour Atlas to B2B "Success"

Sales Tech

Analysis of sales technology trends, tool effectiveness, and implementation strategies

Sales Tech

AI in Sales: Reality vs Hype in 2025

Breaking: Adding "AI-powered" to your tool name doesn't actually make it intelligent.

Harley Thompson
10 min
January 18, 2025
Sales Tech

Your Sales Stack Has 47 Tools and None Work

An investigation into why more tools equals less results.

Harley Thompson
7 min
January 12, 2025